The Chief Executive Officer of FoodStuff Home, Millicent AbaTetteh was on the Female Show to share the success story of her startup.
The young entrepreneur attended the Nsutaman Catholic Senior High School in the Ashanti Region. She acquired an IT skill at NIIT, learned more about acting at the Ghallywood Film Academy, and also pursued an academic course at the Ghana Institute of Journalism earning her a degree in Public Relations.
After the university, Millicent used what she had acquired all these years to rebrand her mums traditional market and as a result, birthed Foodstuff Home. Sharing her success story, she said, “When I was in school, we had a project work that asked us to write a brief about a brand. So I just paused and thought, ‘why don’t I use my mother’s business, find a name for it, rebrand it well so that I can use it after school?’”
During that period, I started using Foodstuff Home as a brand. I prepared the brief about Foodstuff Home and realized that it was practical. It’s something that I could pick up and use after schooland also use to help my mum. My target audience is women between the ages of 27 and above because these are people who don’t have time to do a lot of things. It’s for people who don’t have the convenience to go out to shop for foodstuffs and come back to cook.
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Story By Samuel Addo-Kofi