The Chief Sales Partner at Salesmark Services Ltd and Media sales expert Mawuli Ocloo , is surprised at how most media sales executives sell without the use of Data.
Mr. Ocloo at the 2020 Africa media Ad Sales Summit, spoke on the topic, WINNING WITH THE MEDIA DATA MISSION; Enhancing sales effectiveness in media: A data driven approach, revealed how data was key when it came to sales.
Stressing that: “in whatever you do, as a Media sales person, as a media sales organization Data is King,”
He educated on how important it is to drive sales with data because according to McKinsey and company, Data driven sales increased profitability by 5 to 6%.
“As people in the media who sale It is important to drive our sales with data.”
He stated that “Sales organizations can no longer depend on intuition” and “every institution depends on data, those who don’t depend on Data are left behind.”
He pointed out that using data in media sales not only made executives and companies effective but also efficient.
Thus he was amazed about the fact that Media sales workers sold without data.
“It is amazing how a lot of sales people in media houses are not selling with data”
Click on the link to watch Mr. Ocloo’s presentation on the AfriMass’ Facebook page.
AFRICA MEDIA ADVERTISING SALES SUMMIT -AFRIMASS is designed to bring the Advertisers (Brands), Media Enterprise Owners, Content Creators, Event originators , Media Business Executives, Ad Agencies, and Media Sales Practitioners to one room to share ideas on Media Revenue generation geared towards win –win for all in the Media Marketplace.