During the period of March where the world was hit with a deadly virus pandemic called COVID-19, people found ways of entertaining themselves because the world was on lockdown.
Many sorted to creating their own stay home joy so much that one video-sharing app TikTok became the go-to place for relaxation.
The music and entertainment world was hit so badly. The cinemas were closed, music streams reduced during the first weeks of the pandemic and a lot of concerts and festivals were either canceled or postponed to 2021.
COVID-19 also gave entertainment companies new ideas on how to keep their business running and how to reach their audience. One such way was getting people to use social media more and through that, they get to use music to either act, dance, or sing along.
After a period, the world began to heal. Musicians came together to host online events such as live IG music streaming, twerking competition, and so forth.
Through that company called verzuzTV created the versus show online on Instagram to entertain fans while they are home. These versus shows are not a competition base but a means to entertain those fighting this deadly virus, COVID-19.
The ideas were simple two artists meet, play 20 hits songs back to back and the world decides who has the most hit songs. We witnessed a lot of versus.
Out of the versus came Ghana’s version of it called: “behind the Hits” led by Sarkodie. The latter brought a lot of excitement and hope to people as they looked forward to it every evening on Instagram live.
So it was not new when radio station Asaase radio announced their own versus called “SOUNDCLASH”. Now the name they chose brought the problem.
The station also chose to start with two of the biggest dancehall artists in Ghana and the dancehall culture has a different understanding when it comes to clash.
So Shatta Wale and Stonebwoy clash on Asaase Radio meant more than a versus, so for Shatta Wale to say that they wanted to just kick away Covid, could be true but the clash meant more than just kicking Covid away.
Three points to note as to why Stonebwoy expected more than just a versus.
- Shatta Wale agreed to the name of the show by Asaase radio as “SOUNDCLASH”. If he wanted to kick COVID away, he could have insisted that the name of the show be changed to something that does not have “war” musically attached to it.
- In Dancehall, SOUNDCLASH means – lyrical war. On one stage, two of the best dancehall artists Beenie Man and Bounty Killer have shown lyrical prowess in a Clash before hence when dancehall fans hear a clash, they expected the same thing. Stonebwoy expected the same thing. A lyrical power shows off. The two artists should have come on stage to not just play hit songs but also prove that they are lyrical kings in Dancehall.
- Shatta Wale said that he did not know what Stonebwoy wanted from the clash is wrong because for what it is worth, they both agreed to be on the same show hence he could have waited for the show to end but he left after his last song. If indeed he wanted to kick COVID 19 way, he could have stayed for the organizers to properly end the show but he left with his army before organizers could push their final message across.